About StepOne – This team is passionate about improving the digital self-service experience of all customers. We want to fix customer service. Period.

Customer Service That Works

At StepOne, we understand the passion customers can feel when frustrated with a product’s technical problems, a billing question, or an implementation snafu. We’ve been there many times ourselves.


Our mission is to reimagine and revolutionize self-service. We’re creating more positive and effective experiences by leveraging key technology trends like the ubiquity of smartphones, dramatically improved access to customer context, the explosion of online help content and the maturation of big data and predictive analytics.

It all started…

For over a decade, our team has helped call centers improve the service they provide by developing better software troubleshooting tools. In 2011, we began a new journey together to make a transformational change to the end-consumer’s ability to solve their problems through self-service. The journey actually began in a Journey — a Winnebago Journey RV.


Now we’ve moved beyond the RV. We are a team of the best software developers and data scientists in the field of customer service and we’re solving hard problems while hard at work creating positive passionate customer experiences.

  • Alex Mitchell
    Alex MitchellFounder, President and CEO

    Alex is President and co-founder of StepOne, Inc., and has built, sold and deployed customer care systems for the past 15 years. Prior to co-founding StepOne, Alex spent 11 years with Motive, Inc (formerly BroadJump) where he oversaw and grew revenue for major North American accounts, closing over $200 million in software sales. Previously, Alex worked for Sprint and was responsible for their initial launch of broadband. He also worked for Intel writing chip microcode and manufacturing software. Alex holds a Master of Business Administration Degree from the Kellogg School of Business and a Bachelor of Science Degree in Electrical Engineering from the University of Kansas.

  • Bill Gravette
    Bill GravetteFounder and Vice President

    Bill is responsible for Product Management, Customer Deployments and Customer Success at StepOne. Bill has over 15 years of experience helping Enterprises around the world transform their Customer Relationship Management (CRM) programs through technology and organizational change. Bill is driving the definition and deployment of StepOne’s patented Contextual Care platform to enable Enterprises to more consistently deliver a great customer experience across channels. Bill holds a Masters of Business Administration degree from the McCombs School of Business and Bachelors degrees in Business Administration and Biology from Southern Methodist University.

  • Erik Noren
    Erik NorenFounder and Chief Technology Officer

    Erik is Vice-President of Technology and co-founder of StepOne, Inc. An experienced senior architect, he brings over a decade of industry experience and has a track record for developing innovative approaches. Before StepOne, Erik spent eight years at Motive leading the development and delivery of carrier-grade software platforms used by Communications Service Providers worldwide. Erik also spent two years in Product Development for MessageOne, a SaaS Email security and archiving company, prior to its acquisition by Dell. Erik holds a Bachelor of Science degree in Computer Science from Texas A&M University.

The StepOne Launch Party

Want to join the team? We’re hiring!

StepOne is proud to partner with Austin’s premier early stage Venture Capital firms,

LiveOak Venture Partners and Silverton Partners.

LiveOak Venture Partners is an Austin-based, early-stage venture capital firm that partners with visionary entrepreneurs who use disruptive technologies and business models to challenge the status quo. While many of their investments begin at the seed stage, LiveOak is a full lifecycle investor focused on technology and technology-driven service companies primary based in Texas and the Southwest. For over a decade, the Founders of LiveOak have helped entrepreneurs create industry-leading companies, such as Spatial Wireless (acquired by Alcatel-Lucent), Navini Networks (acquired by Cisco Systems), LifeSize Technologies (acquired by Logitech) and Augmentix (acquired by Entorian Technologies).

Silverton Partners is an early-stage venture capital firm focused on Texas-based companies. Silverton’s culture is people-driven which leads them to partner with exceptional entrepreneurs who are committed to attacking growth markets with proprietary products or services.

Interested in hearing more about our team?

Just drop us a line!